Privacy Policy

About this policy


Lolie Kids Ltd is committed to protecting and respecting your privacy. This policy sets out who we are and how and why we collect, store, use and share your personal information. It also explains your rights in relation to your personal information, so please read it carefully. This policy applies to your use of (the “Site”) or any services offered through or associated with the Site (the “Services”).

  • What is “personal data”? “Personal data” means any information that identifies an individual person. It does not include data about a company or anonymous data (i.e. data where the personal identity has been removed).


About us


  • The Site is owned and operated by Lolie Kids Ltd,  (company number 13472641) whose registered office is at ​8 Glebe Place, London, UK, SW35LB "Lolie”. When we process personal data, we are responsible as a “controller” of that personal data for the purposes of the General Data Protection Regulation and the Data Protection Act 2018 (the “data protection laws”). In this policy, “we”, “us” “our” or “Company” refers to Lolie Kids Ltd. 

  • Third-party links. The Site may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy policy of every website you visit.


How we collect data


  • Most of the data we collect is collected directly from you—you give us personal data when you visit our Site or when you communicate with us in person, via social media or by email. This includes data you provide when you fill out forms on our Site (like registering to use the Site, subscribing to our mailing list, placing an order or using other interactive features). We may also receive information from third parties, like analytics providers, payment service providers, third-party accounts you use to log in to our Site (like Google or Facebook) and other third parties we use to help us deliver our Services such as Klaviyo. For more information on how these companies handle your personal data, please refer to their privacy policies.


Data we collect about you


  • The personal data we collect about you includes your name and contact information (like email address, phone number, mailing address), billing information and payment card information, location data, behavioural data (like information about past orders and how you use our Site (including your IP address). 


How and why we use your data


  • Under data protection laws, we can only use your personal information if we have a proper reason for doing so, such as complying with our legal and regulatory obligations, fulfilling contractual obligations to you (or taking any steps at your request before entering into a contract), where you have given consent or for our (or a third party’s) legitimate interest. (A “legitimate interest” is when we have a business or commercial reason to use your information, which is a proper reason for using your personal data as long as it’s not overridden by your own rights and interests.) This section explains what we use your personal information for and our reasons for doing so.

    • Providing our Site to you. We use your personal data to administer the Site, to ensure content from the Site is presented in the most effective manner for you and for your device, as part of our efforts to keep the Site safe and secure and to allow you to participate in interactive features of our Site (when you choose to do so). We use your personal data this way for our legitimate interests in maintaining our Site.

    • Providing Services to you. We use your personal data for internal operations, to administer and manage your account, respond to communications from you and provide you with information you request from us, notify you about changes to the Services and carry out any other obligations arising from any contracts entered into between you and the brands. We use your personal data this way to fulfil contractual obligations to you (or take steps at your request before entering into a contract).

    • Improving our Site and Services. We use your personal data to make our Site and Services better, including troubleshooting, data analysis, testing, research, statistical and survey purposes.

    • Improving our marketing. We use your personal data to measure and understand the effectiveness of our marketing efforts, deliver relevant marketing to you and make relevant suggestions and recommendations to you. We use your personal data this way for our legitimate interests in promoting our business and Services.

    • Complying with legal obligations. We also use your personal data to comply with legal obligations like mandatory reporting and record retention, ensuring confidentiality of commercially sensitive information and responding to any requests from regulatory or legal authorities.

    • Handling sensitive data. We do not collect sensitive personal data.


Marketing and promotional communications


  • We have a legitimate interest in processing your personal information for promotional purposes, which means we don’t usually need your consent to send you these types of communications. However, we’ll only send you updates about Services you have used or that we think you might be interested in, including exclusive offers, promotions or new Services. We won’t subscribe you to our mailing list without your explicit consent. You can ask us to stop sending you marketing messages at any time by the following opt-out links on such marketing messages or by contacting us at


Who we share your data with


  • We routinely share personal information with third parties we use to help run our business and deliver our Services (like Shopify Payments to facilitate payments, brands we promote on our Site to facilitate deliveries, Google Analytics to help us understand how users interact with our Site, Klaviyo to market our business). We only allow these service providers to handle your personal data if we are satisfied, they take appropriate measures to protect your personal data.

  • We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations, enforce any of our rights or protect ourselves and others.

  • We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a restructuring. The recipient will only be permitted to use the data for the purposes we originally collected it for, and they will be bound by confidentiality obligations.


How long we keep your data


  • We keep your personal data while you have an account with us or we are providing Services to you. You can tell us to stop providing Services to you by deleting your account or contacting us. After that, we keep your personal information for as long as is necessary to respond to any questions, complaints or claims made by you or on your behalf, to show that we treated you fairly and to keep records required by law. However, please note that different retention periods apply for different types of personal data. By law we have to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after customers have purchased from our Site, for tax purposes. 

  • In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. 


How we secure your data


  • We have appropriate security measures to prevent personal information from being accidentally lost, or used or accessed unlawfully. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner.

  • Unfortunately, sending personal data via the internet is not completely secure. Although we do our best to protect your personal data, we can’t guarantee the security of data sent to our Site, and you send personal data to us at your own risk.