Who we are
A new European platform
for kid’s fashion & lifestyle
We're the new online destination for families. Discover Lolie's curated brands and enjoy an informed shopping experience tailored to the modern parent.
Whether you want to shop for your favourite brands, or discover new ones, our experts are on the search to find that special something and create an unmatched shopping experience for you.
Lolie is an irresistible blend of content that is both fun and serious. An online platform packed full of compelling, shoppable content. More than a store, we are the online destination for modern parents to read, shop & explore.
The people behind Lolie
FOUNDER & CEO
Heloise is passionate about fashion, design and tech. After studying economics and computer science in New York she joined L’Oreal and then Farfetch working on building tech products for the world of beauty and fashion.
While working at Farfetch she decided that the magical world of kids’ fashion and lifestyle deserved it’s own platform and set out to build Lolie.
Katie is a specialist in kids’ fashion and lifestyle. She is an editor, content creator, and owner of Pirouette - a leading resource to the industry. In 2016 she founded the ‘One to Watch‘ Awards to promote the best emerging talent across the sector.
She is passionate about good design, creativity and brands that manage to combine this with their environmental responsibility.
How we select our brands
Loliekids.com is a curated selection of brands that are passionate about their products as well as how they make them. Our team makes sure they are of premium quality & have a considerate production process.
If you’d like to know more or would like your brand to be considered please reach out to us at firstname.lastname@example.org
Our commitment to sustainability & social responsability
You care, we care and as people and parents we must care!
Lolie is committed to minimising our impact as a business on the environment. To learn with our Lolie family about creating opportunities for good, to support our partners that share these values and to always consider how we could do things better...
Environmental and social responsibilities are an essential and complex area for any business. We think of this as an ongoing process looking at it through Lolie’s philosophy of:
a) listening, learning and reacting,
b) understanding our brands and
c) considering our impact